Point B Partners

Logo Point B

Growth drivers for ambitious brands.

Our Partners have worked
on some of the most
ambitious brands in the world.

Let us put that experience to work for you.

Let us put that experience
to work for you.

Point B Partners

Turns out, senior teams with few learning curves deliver more effective and efficient results. 
Who knew?

Ben Godley

Ben Godley brings decades of marketing, PR, startup, investment, technology innovation, and management experience to Point B Partners.  Before founding the firm, he was President and Partner at Greenough Communications, a PR and marketing services agency for healthcare, technology and services sector clients.  Prior to that, he was the co-founder and CEO of CDP, a for-profit focused on improving the marketing efficiency, data management and revenue generation capacity of the public media system.  For ten years prior, Ben was COO of WGBH (a multi-media news and content producer with 1k FTEs and annual revenue of $260m.)  During his career, he led M&A activity; corporate, brand and content strategy; enterprise-level digital transformation; and the investment in and creation of two cloud-based applications, each later sold separately to Salesforce.  Ben also founded and was President and CEO of the award-winning agency, CGN Marketing & Creative Services (acquired by Epsilon).  CGN clients included Schwab, Ugg, Starwood, Avid, and dozens of early-stage companies.  He also held marketing and management roles at Hill & Knowlton Public Relations and at IBM.  He has served on several for-profit and non-profit boards and currently is a Director of Rand Capital (NASDAQ: RAND), a business development company. 

Marketing Strategy, PR, Positioning, Branding
newer version of Kathy headshot

Kathy Keating brings more than 25 years of experience as a PR, marketing and communications professional focused on the technology industry.  She’s led strategic communications for global software giants, midsized market leaders and start-up stars.  Her communications experience and deep understanding of the business of technology has delivered strong results for clients.  Kathy has earned media coverage in every leading top-tier and trade press media outlet based on her ability to craft relevant news and feature stories for her clients.  Before consulting, Kathy led global communications for IBM software.  In this cross-company role, she was responsible for messaging, positioning, and media relations for a multi-billion dollar software product line.  Prior to that, she led U.S. and European PR and communications for network software provider Concord Communications (acquired by CA).  She was also an account director at Weber Shandwick, working closely with start-ups and large enterprises to create and manage successful PR programs.

Public Relations, Storytelling, Media Relations, Messaging
Ken Dec

Ken Dec is 30-year marketing veteran who has led the building of some of the world’s most successful brands including IBM, Toyota, Salesforce, Starwood Hotels & Resorts, GlaxoSmithKline, JP Morgan Chase, Raytheon, Agilent, Hitachi, and many more.  Ken has been a CMO, fractional CMO, and CEO of leading marketing firms during his career.  He’s also helped several small firms raise capital (Series A and B) and others drive to successful exits.  His expertise includes marketing and brand strategy, ABM, multi-channel demand creation, and sales enablement helping companies at every stage of maturity grow.

Marketing Strategy, ABM, Demand Gen, Positioning, Branding
Kurt Ebenhoch

Kurt Ebenhoch is a strategic global communications professional with more than 20 years of external and internal communications and PR experience at six global Fortune 500 companies in four different industries, a member of the U.S. Congress and a state senator.  He is a PR strategist and senior advisor to CEOs and C-suite executives in the healthcare and technology sectors. Kurt has a track record in developing and executing successful communications strategies, programs and plans that drive growth, advance business objectives, build reputations, and engage employees. He brings extensive media relations experience with top-tier U.S. and global media to Point B Partners.

Public Relations, Corporate & Crisis Communications, Speechwriting
Elizabeth Yekhtikian

Elizabeth Yekhtikian is a seasoned, award-winning media strategist and practitioner working in high tech and consumer tech PR since 2000, starting out her agency career at Blanc & Otus in Boston, where she served for 11 years. She then embarked on an eight-year career at InkHouse, where she represented a wide range of clients in the technology, venture capital, edtech, fintech, healthcare, real estate, and consumer sectors.  A former television reporter, Elizabeth excels at securing national business and broadcast press as well as helping spokespeople prepare for these high-stakes interviews.

Media Relations, Executive Media Training, PR
newer version of Tom headshot

Tom Shapiro is a renowned author and expert in digital marketing and web development. He and his team specialize in demand creation and revenue growth for technology companies. His services include marketing strategy, branding, web design, SEO, content development, content marketing, ABM, behavioral analysis, and conversion optimization. Tom has worked with many Fortune 100 clients, including P&G, HP, AT&T, IBM, GE, UnitedHealthcare & Kraft Foods. His latest book “Rethink Lead Generation: Advanced Strategies to Generate More Leads for Your Business,” and previously “Rethink Your Marketing: 7 Strategies to Unleash Revenue Growth” are both top sellers at Amazon.

Website Development, SEO, ABM, Demand Gen, Content Marketing
Brandon Cyr

Brandon Cyr is the Point B Partners Creative Director and an expert at building and repositioning brands.  As an advertising VP Creative Director at Digitas and other leading agencies, Brandon led creative campaigns for P&G, Goodyear, and Dunkin’ Donuts, created Ally Bank, and helped drive record sales for his clients.  As an independent consultant with his network of creatives since 2013, he has crafted inspired work and wild results for Fidelity Investments, Bayer, Seagrams, Cross Pens, E&J Gallo, TripAdvisor, and a wide array of tech startups, distilleries, agencies, and small businesses.

Branding, Creative, Design, Messaging
Adam
Adam has over 15 years of experience in brand management and digital marketing strategy. His expertise includes omni-channel campaigns, customer acquisition (including B2B demand gen), conversion optimization, and executing measurable test plans within both startups and Fortune 500 market leaders. His unique blend of business strategy and strong technical knowledge of digital channels allows him craft winning marketing plans that drive growth.
Brand Management, Digital Marketing
Larry Buckley black and white headshot
Larry Buckley takes complex marketing messages and boils them down to memorable, “portable” stories, without sacrificing nuance or depth. He builds big‐picture thinking into any sized project across all media. A 25‐year veteran of New England agencies, past and current clients include: GE Healthcare, Harvard Business School Publishing, Philips, DSM, Saint‐Gobain, Echosens, BlueCross BlueShield of Massachusetts, Hinckley Allen, Carney Sandoe Associates, Fidelity Investments, BSC Industries, along with many premier marketing, video production and design firms.
Content Strategy, Positioning, Messaging, Video
Kerry

Kerri Koncius has been a digital marketer for nearly two decades, providing services such as Search Engine Optimization (SEO), Search Engine Marketing (SEM), Paid Social Media Marketing, and Web Analytics. In addition to in-house marketing roles at LogMeIn and EMC, Kerri and her team of digital marketing specialists have worked with clients such as UVA Health, Harvard Division of Continuing Education, SoFi, PTC, and more. Kerri’s focus is to help clients with both brand awareness and quality lead generation, with the ultimate goal of increasing ROI from their digital marketing activities.

SEO, Digital Marketing
Rob Rizzo B&W
Rob Rizzo is a seasoned advertising pro with a reputation for creating “smart work that works.” He recently launched a creatively-led offering of fractional, C-level marketing services, giving clients access to his 30+ years of proven branding and activation experience. A creative by background, Rob started out as a copywriter at some of the region’s best agencies; worked his way up the ranks at Digitas to become Executive Creative for the Boston & Detroit offices — leading an award-winning team of 180 creatives and production specialists on behalf of Aflac, Bank of America, Buick, Dunkin Donuts, General Motors, GMC, Harley Davidson, The Home Depot, Onstar, P&G, Puma and Sirius XM.
Creative Director/Brand & Creative Strategist/Copywriter
Erica B&W

Erica Alejaldre is an Account Executive at Point B Partners helping to manage PR programs and other marketing services for the agency’s diverse client base. She is a recent graduate of Northeastern University where she was a full-tuition scholarship recipient. Erica previously worked at Wayfair in project management, media, and marketing roles, collaborating with account teams at top partner networks like NBC, CBS, and HGTV.

Public Relations
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